Raw Chemistry Packaging Concept Design

Case Overview

Sublime 360 Media collaborated with Raw Chemistry to create new packaging concepts and ideas that better reflect the brand’s commitment to quality skincare. Our goal was to redesign the packaging to align with their clean, luxurious image while also providing functional, sustainable, and visually captivating packaging that would stand out on the shelf and enhance the customer experience.

The Brief

Raw Chemistry’s previous packaging lacked the modern, sleek aesthetic that aligned with their high-quality skincare products. The existing packaging was not as functional as it could have been, and it didn’t fully communicate the brand’s values of simplicity, luxury, and effectiveness. Additionally, the brand wanted to move toward more sustainable packaging options, which posed a design challenge in creating something visually appealing yet environmentally friendly.

Our Approach

Sublime 360 Media worked closely with the Raw Chemistry team to develop custom packaging designs that would elevate their brand and appeal to a discerning, eco-conscious customer base. Key aspects of the project included:

Brand-Aligned Aesthetic

We designed sleek, modern packaging that reflected Raw Chemistry’s luxurious yet minimalist brand identity. The packaging incorporates elegant typography, clean lines, and a color palette that aligns with the brand’s core values.

Sustainable Materials

We explored eco-friendly packaging options, selecting materials that were both sustainable and visually appealing. This decision not only aligned with the brand’s environmental goals but also appealed to customers who prioritize sustainability in their purchasing decisions.

Functionality & Usability

In addition to aesthetics, we focused on creating packaging that was functional and user-friendly. We considered ease of use, practicality for travel, and the overall customer experience when interacting with the product.

Functionality & Usability

In addition to aesthetics, we focused on creating packaging that was functional and user-friendly. We considered ease of use, practicality for travel, and the overall customer experience when interacting with the product.

Clear Branding & Messaging

We ensured that the packaging clearly communicated Raw Chemistry’s brand messaging, highlighting the purity, quality, and effectiveness of their products. Each packaging design reflected the brand’s clean and natural ethos while remaining sophisticated and high-end.
Raw Chemistry - Packaging Concept - FINAL BINDER.pdf

Sublime360 Media exceeded our expectations with their packaging design. They truly understood the essence of our brand and translated it into a visually striking, functional design. The team was incredibly professional, attentive to detail, and delivered on time. Highly recommend their expertise to anyone looking to elevate their brand!

- Ken Messinger, CEO of Raw Chemistry

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