Case Overview
Sublime 360 Media worked closely with 99WestTrailers.com to overhaul the look and feel of their website. The goal was to modernize the design, enhance the user experience, and ensure the site’s aesthetic aligned with their brand identity. The redesign was necessary due to the implementation of new backend software functionality, which required an updated design. While the website development was handled separately, we focused on delivering a visually engaging, user-friendly design that complemented the new backend system.
- Custom Web Design
- Brand Guidelines & Collateral
- Social Media Content Creation
- Video Marketing
The Brief
The primary challenges of this project stemmed from the need to redesign the website to accommodate new backend software functionality, which required changes in how the site would display and interact with data. Additionally, the client was unsatisfied with the design work provided by the previous development team’s designers. As a result, the client needed a fresh, user-friendly design that would enhance the functionality of the new backend while providing a better overall user experience.
Our Approach
Sublime 360 Media addressed these challenges by focusing on the following key elements:
Modernized Design
We introduced a sleek and professional design to reflect the high quality of the trailers offered by 99 West Trailers.
Mobile-Responsive Design
The design was optimized for mobile devices, ensuring the site was user-friendly and visually appealing on smartphones and tablets.
Improved User Experience (UX)
We streamlined the navigation, making it easier for visitors to browse trailers for sale or rent. We also added clear calls to action to guide users through the site.
Brand Alignment
We updated the visual elements to better reflect the company’s values and high-quality offerings, creating a cohesive and professional user experience.
The Results
While the development of the site was handled by a different team, the redesign resulted in several positive outcomes for 99WestTrailers.com
- Increased Engagement: Users spent more time on the site due to the more visually appealing and easier-to-navigate design.
- Improved User Journey: Simplified navigation led to a smoother experience for users browsing trailers, resulting in more inquiries and interest.
- Enhanced Brand Image: The fresh, modern design provided a stronger, more professional online presence that better represented the quality of 99 West Trailers’ products.
Sublime 360 Media completely transformed our website design. The new look aligns perfectly with our brand and makes it much easier for our customers to navigate and interact with our site. We were frustrated with the previous design work, but this redesign has exceeded our expectations. We’re already seeing more engagement from visitors.
