Case Overview
Sublime 360 Media partnered with Pure Ducati Motorcycle Dealership to create a custom promotional calendar that showcased Ducati, Triumph, and KTM motorcycles. Our team was responsible for the concept development, model recruitment, photoshoot management, and the final calendar design. The goal was to create a visually compelling marketing piece that would not only highlight the beauty and performance of these iconic motorcycles but also serve as a valuable promotional tool for the dealership to use at events and with customers.
- Marketing Strategy
- Graphic Design
- Photography
- Talent Search
The Brief
Pure Ducati needed a promotional piece that would stand out to potential buyers and promote their Ducati, Triumph, and KTM motorcycles in a way that was visually appealing, unique, and aligned with the high-performance image of the brands. The calendar had to capture the essence of each motorcycle brand while maintaining an overall cohesive look for the project.
Additionally, the model recruitment and photoshoot had to reflect the adventurous spirit and lifestyle associated with motorcycle culture, ensuring the models and settings were a perfect match for the powerful and stylish bikes. The challenge was ensuring the calendar had broad appeal across different motorcycle brands while maintaining a high level of professionalism and excitement.
Our Approach
Sublime 360 Media worked closely with Pure Ducati to deliver a high-end, custom-designed promotional calendar that perfectly captured the essence of Ducati, Triumph, and KTM motorcycles. The process included:
Creative Concept Development
Model Recruitment
Our team handled the recruitment of models who embodied the dynamic and rugged lifestyle of motorcycle enthusiasts. The models were carefully chosen to reflect the diverse, adventurous spirit of the Ducati, Triumph, and KTM customer base, while also ensuring they were photogenic and aligned with the dealership’s brand values.
Photoshoot Execution
Design & Layout
After the photoshoot, we moved on to the design and layout of the calendar. The design featured bold visuals and stylish typography that conveyed the high-performance, sleek nature of the motorcycles. Each month included a well-designed layout with beautiful motorcycle imagery and strategic brand placements. We incorporated the dealership’s logo and contact information on each page, making it not only visually striking but also a functional marketing tool for the dealership.
Print Production
The final design was printed on high-quality paper with a premium finish, ensuring that the calendar was durable and would have a long-lasting impact. We ensured that the print quality matched the high-end image of Ducati, Triumph, and KTM motorcycles.
The Results
The custom promotional calendar for Pure Ducati Motorcycle Dealership proved to be a successful marketing tool and helped elevate the dealership’s brand presence:
Increased Brand Visibility: The stunning calendar served as a powerful marketing piece that increased visibility for Ducati, Triumph, and KTM motorcycles, both in-store and at events.
Improved Customer Engagement: Customers and potential buyers were drawn to the high-quality images and branding, leading to increased foot traffic in the dealership and more interest in the motorcycles.
Effective Promotional Tool: The calendar provided Pure Ducati with a unique, long-lasting promotional asset. It not only showcased the beauty of the motorcycles but also kept the dealership’s brand top-of-mind for customers throughout the year.
Positive Brand Perception: The clean, professional design reinforced the premium and adventurous image of the dealership and its motorcycles, helping to attract a wider audience of motorcycle enthusiasts.
