Case Overview
Sublime 360 Media partnered with Toyota Scion, Inked Magazine, and Moli to create a series of custom advertisements promoting the Scion car line. Our team was responsible for the concept development, model recruitment, photoshoot management, and design of two impactful magazine ads. The goal was to showcase the Scion cars in a creative and visually stunning way that aligned with the edgy, youthful audience of Inked Magazine.
- Marketing Strategy
- Graphic Design
- Photography
- Talent Search
The Brief
The primary challenge of this project was to create ads that not only highlighted the Scion cars but also captured the spirit of Inked Magazine—which is known for its bold, alternative culture and artistic, edgy vibe. The ads needed to appeal to Inked’s audience, combining automotive appeal with the lifestyle and fashion elements that resonate with tattoo culture and urban style.
Additionally, we had to recruit models who embodied the youthful, stylish image of the Scion brand and capture visuals that would stand out in a high-profile magazine like Inked.
Our Approach
Sublime 360 Media worked closely with the Toyota Scion, Inked Magazine, and Moli teams to bring this vision to life through.
Creative Concept Development
Model Recruitment & Photoshoot
We handled the recruitment of models who reflected the Scion target demographic—stylish, young, and connected to the tattoo culture represented in Inked Magazine. We worked with the models to showcase the Scion vehicles in dynamic and compelling poses that captured the essence of the car’s personality and its fit within the alternative lifestyle.
Photoshoot Management
Our team organized the photoshoot, selecting locations that highlighted the urban aesthetic of the cars, incorporating gritty cityscapes and artistic elements that complemented the Inked Magazine brand. We focused on capturing high-quality, edgy, and stylish images that would resonate with the magazine’s audience.
Design of Magazine Ads
Once the photos were captured, our designers crafted two custom print ads that combined stunning visuals with compelling messaging. The designs focused on bold typography, vibrant colors, and high-impact imagery, ensuring the ads stood out in Inked Magazine’s visually rich environment. The final designs effectively communicated the customization potential of Scion cars, while staying true to the lifestyle and culture of the magazine.
The Results
The custom ads developed by Sublime 360 Media were highly successful in promoting Toyota Scion in Inked Magazine, leading to positive results for the brand:
Increased Brand Visibility: The ads gained significant attention in the Inked Magazine issue, helping Scion reach a wider audience within the tattoo and alternative culture communities.
Heightened Engagement: The creative and edgy nature of the ads sparked interest and conversation, leading to increased engagement with the Scion brand, especially among the youthful, style-conscious demographic.
Enhanced Brand Alignment: The ads effectively reinforced the Scion brand identity, showcasing the cars as part of a bold, customizable lifestyle that appealed to Inked Magazine’s audience.
Positive Client Feedback: Toyota Scion, Inked Magazine, and Moli all expressed satisfaction with the ads, particularly noting the innovative concepts and high-quality visuals that helped the campaign stand out.
Sublime 360 Media did an incredible job creating the custom ads for our promotion in Inked Magazine. The ads were exactly what we envisioned—bold, stylish, and perfectly aligned with Scion’s brand. The team’s creative direction, attention to detail, and overall execution were spot on, and we saw excellent results in terms of engagement and visibility. It was a pleasure working with them on this campaign.
