Before a designer can create the perfect logo for your company, both you and the designer need to determine what you want your logo to express about your business.
These questions will take approximately 15 minutes to complete. Please consider your answers carefully. The designers will not begin designing your logo until they have received this information.
Your input will help define your company's philosophy and the nature of your business.
Though your company can have many philosophies, what main trait do you exude — stability and being a solid establishment, friendliness and affordability, or wit and intelligence, to name a few qualities?
Give your customers a sense of confidence in your business by making it clear that you focus on the service they need, e.g., working parents looking for child care will more likely feel confident in a logo with child-friendly colors and rounded shapes, than a "scary" logo with dark colors and sharp edges.
Please answer everything in blue below. Thank you.
Your Name (required)
Your Email (required)
Your Company (required)
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Your current logo (that you are moving from)
Do you have an existing logo or relevant artwork you want to show us?
YES YES NO
What is the exact text you want to use in your logo? Do you have a tag line? If so, would you like it stated along side your logo?
(Enter "none" if you want an artwork only logo.)
Do you have any specific imagery in mind for your logo?
Do you have any particular images or symbols you can share with us that you associate with your product or company?
Color plays a powerful role in how your customers will perceive your logo: Customers associate colors with certain attributes.
Colors have nationally recognized associations, whether it's the tranquility of ocean blue or the seasonal cheer of green and red combined. The associations can change depending on the topic. Green is an excellent choice for a recycling company or a park ranger because of the color's association with the environment, but a poor choice for the interior of a car, because green is also associated with motion sickness. Not surprisingly, the National Park Service logo incorporates green, as does the recycle logo often used on recyclable items.
Colors can help build strong brand identity and make your logo memorable.
Many companies have been able to build their identity on color, starting with their logo. The high point is when customers can recognize the business just from the colors they associate with the logo.
Think of the Target commercials that use their red and white bulls-eye logo color throughout, or the brown UPS trucks and brown UPS uniforms associated with deliveries. Other examples prevail; iPod has taken over white with their recognizable white ear buds. IBM carries a recognizable shade of blue. You will likely also be able to recall the color of the drink Sprite (green), and The Home Depot (orange), among thousands of other widely recognizable logos.
A color guide helps you to remember that what your company represents.
Plants, money, lakes, gemstones
Nature, fertile, reliable, balance, wealth, health, growth, cleanliness
Land Rover, Starbucks, Green Giant, H&R Block
Sky, water, birds, gemstones
Clean, tranquil, refreshing, reliable,conservative, power,intelligence
Pepsi, JetBlue airways, Pepsi, BMW, IBM, Visa
European royalty, gemstones, fruits, flowers
Noble, powerful, elegant, mysterious, wise, dignity
Monster.com, FedEx, Allegra-D, Cadbury, LA Lakers
Formal wear, night, insects, charcoal
Modern, power, sophistication, formality, elegance, mystery
Coleman, Cheerios, Lamborghini
Earth, soil, animals, insects
Calm, natural, nature, rich, rustic, stable, tradition
UPS, Wrangler, Dryers, Hershey’s, Louis Vutton
Heart, fire, blood
Passion, energy, strength, confidence
Motel 6, Campbell’s, Texaco, Xerox, Lego
Baby, girls, feminine
Love, romance, femininity, humanistic
Barbie, Dunkin' Donuts, Roxy, Victoria's Secret
Fire, fruits, sunset
Youth, cheer, balance, warmth, hunger, energy
The Home Depot, Hard Rock Café, Harley Davidson, Stouffer’s
Sunlight, fruits, danger
Light, intellectual, happy, energetic, summer, wealth, optimism
Nikon, Shell, Splenda, DeWalt, McDonalds
Do you have any color preferences, or existing brand colors? Choose 3 colors you like.
Do you have any colors that you do not wish to use?
What adjectives should best describe your logo?
Choose a preferred style or enter “no preference”.
What sort of style do you envision? (I.E. modern, clean, old world, cutting edge, vintage, sporty, futuristic, etc.)
The style of your text, known as the font, will affect the message your logo portrays. A technology company might want a logo to appear modern by using a sans serif font that has clean edges, instead of a script font that is more romantic, for instance.
Serif fonts have short lines or curves at the end of each stroke in each letter
Easier to read than sans serif fonts in print text
Sans serif fonts are straight fonts without a short line or curve at the end of each main stroke.
Easier to read than serif on the internet. Often (but not always) more appealing for a more high-tech look. This font tends to appeal to a contemporary look.
Custom fonts have been altered from a standard font or are designed exclusively for that logo only because the fonts are too busy or difficult to read in longer text.
Works especially well with shorter text, and when used with very simple art or no art, as the font is often a piece of art in itself.
Script fonts have more of a cursive flourish.
Often associated with feminine like a day spa.
Let the designers choose the best approach for your logo design.
Choose a font style from the below options or enter “no preference” and let the designers choose the best approach for your logo.
Are there some things you know you do and don't want to see in your logo? Please type one item. This section is intended for specific things; see examples below.
I need this in my logo
for example, "must show a hammer in every concept" or "use dark reds or burgundy reds, not pink"
Do not use this in my logo
for example, "want only subtle hints of a woman in the logo, not an actual drawing of a woman" or "this logo is aimed for men, but we do not want to use blue"
Describe a typical member of your target audience. Age range, gender, income level what he/she does for a living, education level etc.
(Use as much detail as possible in profiling your target user. Profile more than one type if appropriate.)
Your logo can portray many key traits about your company. Choosing the most compatible logo description and sample from each set of two logos will help our designers get a feel for your company and your most important values. If neither logo set suits your company, you can choose "no preference."
Select the logo that best describes your company, from each set of three. Choose one from each row or enter “No Preference”.
What logos appeal to you and why? (Simply supply urls to sites with logos that appeal to you)?
Share more about your business and product
Please tell us more about your business here to help our designers envision what products or services this logo represents, and what customers this logo needs to attract.
When the designers are reviewing the information you have given us about you and your company today, which would you say to them regarding your selections?
Stray some - I am fairly certain about my preferences for my logo but I want more variety.
Enjoy full creative freedom - I am not sure what I want so I expect a lot of variety.